Move by Pepsi Co

“Move” is a sports event sponsored by Pepsi Co that takes place in Riyadh, Saudi Arabia. The purpose of this event is to encourage all people of all ages and athletic abilities to participate. The look and feel of the identity is all about movement and flexibility expressed in the typography, imagery, and animation. The design’s aim is to evoke the diversity of movement across the different sport tournaments in the event as well as the various array of people participating in it.